Question: QUESTION FOUR 4 . 1 Explain how the marketing function creates value in an organisation. 4 . 2 Identify and discuss each of the 4
QUESTION FOUR
Explain how the marketing function creates value in an organisation.
Identify and discuss each of the Ps required for the marketing mix.
Provide examples to help substantiate your answer.
With the aid of examples, differentiate between intensive, exclusive and selective
distribution.
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