QUESTION FOUR

$4\mathrm{.}1$ Identify five $(5)$ factors of the macro environment.

$4\mathrm{.}2$ Define the term "environmental scanning."

$4\mathrm{.}3$ Explain the importance of environmental scanning in relation to the following areas:

$4\mathrm{.}3\mathrm{.}1$ Marketing

$4\mathrm{.}3\mathrm{.}2$ Strategic Planning

$4\mathrm{.}4$ Discuss the concept market segmentation in relation to a product of your choice.