Question: QUESTION FOUR Although the BCG Matrix can help managers decide which strategic business units they should invest in for growth, it does not tell them

QUESTION FOUR

Although the BCG Matrix can help managers decide which strategic business units they should invest in for growth, it does not tell them much about how to make that growth happen. With your marketing knowledge, explain how marketers can use the product - market growth Matrix instead to grow them

various business portfolios. (20 Marks)

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