Question: QUESTION FOUR Gap maps are made in three approaches: (I) determinant gap map: (2) attribute rating perceptual gap map, and (3) overall similanties perceptual gap

QUESTION FOUR Gap maps are made in three approaches: (I) determinant

QUESTION FOUR Gap maps are made in three approaches: (I) determinant gap map: (2) attribute rating perceptual gap map, and (3) overall similanties perceptual gap map. Explain each of them and suggest which is the best approach that can be used to generate the next new product concept with examples. (25 marks)

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