Question :

From the below SWOT analysis, created an internal evaluation matrix and an external evaluation matrix to assess how these strengths, weaknesses, opportunities, and threats are perceived by a local business that sells office & party supplies

SWOT: Strengths: 1. Experienced and knowledgeable staff. 2. Unique product selection. 3. Wide variety of office and party supplies. 4. Competitive pricing. 5. Strategic central location. 6. Strong customer relationships. 7. User friendly ecommerce website 8. Flexible payment options. 9. Solid reputation in the community. 10. High staff retention rate

Weaknesses: 1. Mediocre customer service 2. Lack of marketing resources 3. Lack of management presence 4. Slow check out due to insufficient cashiers 5. Limited online presence 6. Limited distribution channels 7. Improved merchandising presentation 8. Costly overhead expenses 9. Single location business 10. No Coupon or reward system Opportunities: 1. Modernized merchandise presentation & resources 2. Increased locations 3. Increased staffing 4. Increasing online presence 5. Visible management presence 6. Developing new distribution channels 7. Costumer service training 8. Expanding customer base 9. Offering value-added services 10. Creating loyalty programs Threats: 1. Competition from larger retailers 2. Changes in government regulations 3. Risk of cyber-attacks 4. Unstable economic conditions 5. Increasing cost of goods 6. Crime increase & violence - theft and robbies 7. Increasing labor costs 8. Environmental issues - Covid,etc 9. Customs and shipping challenges 10. Natural disasters