Question: QUESTION ( i ) ANSWER A global company is a global marketing approach that adjusts the marketing strategy and mix elements to each global target
QUESTION i
ANSWER
A global company is
a global marketing approach that adjusts the marketing strategy and mix elements to each global target market, which increases costs but hopefully yields larger market shares and financial returns
a group of nations organized to work toward shared global trade and other goals
a global marketing strategy that basically uses the same marketing strategy and mix in all of the company's global markets
a company that, by operating in more than one country, gains marketing, production, research and development R&D and financial advantages that are not available to purely domestic competitors
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