Question: QUESTION ( i ) ANSWER A market - centered company is a company that focuses on customer developments in designing its marketing strategies and delivering
QUESTION i
ANSWER
A marketcentered company is a company that focuses on customer developments in designing its marketing strategies and delivering superior value to its target customers
a company whose moves are mainly based on competitors' actions and reactions
a group of firms in an industry following the same or a similar strategy
a company that pays balanced attention to both customers and competitors in designing its marketing strategies
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