Question: QUESTION ( i ) ANSWER A ( n ) channel consists of one or more independent producers, marketing wholesalers, and retailers, each a separate business

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channel consists of one or more independent producers, marketing wholesalers, and retailers, each a separate business seeking to maximize its own profits, perhaps even at the expense of profits for the system as a whole.

conventional distribution

indirect marketing

direct marketing

QUESTION (i) ANSWER A(n) channel consists of one or more independent

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