QUESTION ${?}^{(i)}$

ANSWER

A proactive stance could be considered which of the following?

The larger societal forces that affect the microenvironmentdemographic, economic, natural, technological, political, and cultural forces

The actors close to the company that affect its ability to serve its customers$-$the company, suppliers, marketing intermediaries, customer markets, competitors, and publics

A group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives

A firm that does not assume that strategic options are bounded by the current environment and, instead, develops strategies to change the environment

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