QUESTION

i) How does logistic regression differs from ordinary least squares (OLS) regression in terms of the predicted outcome or dependent variable? In terms of the possible predictor or independent variable?

ii) In a few sentences, provide a hypothetical example of a customer analysis where logistic regression might be a better alternative than OLS. Why is that so? What analysis might you do? Be specific about your proposed situation and what variables you might have in a database to use in the analysis in that case. (I am not expecting a real example so feel free to create a possible situation, but be specific in your description.)