question:

Identify the Roy Morgan Value Segment being drawn upon as well as Provide fully referenced justification of the segmentation bases and variables you have included as an explanation of your segmentation table

Background information:

ALDI are thinking of opening a caf. You are going to think about the market of ALDI and remember the same brand position, perception and connections will carry with the brand You can create a cafe anywhere, in store, next door, down the rode, away from ALDI. You are creating the idea BUT you need to come up with something that aligns to the market.

\begin{tabular}{|c|l|l|l|} \hline \multicolumn{5}{|c|}{ Segmentation table } \\ \hline Categories \& Variables & Segment 1 & Segment 2 & Segment 3 \\ \hline & College student & Families & Retired/Superannuate d \\ \hline Geographic: & & & \\ \hline Density & Suburban & Suburban & Urban \\ \hline City size & 10000+ & 10000+ & 10000+ \\ \hline Demographic: & & & \\ \hline Age & 1929 & 3059 & 6080+ \\ \hline gender & Male \& female & Male \& female & Male \& female \\ & & & \\ \hline \end{tabular} \begin{tabular}{|c|l|l|l|} \hline Psychographic: & & & \\ \hline Val grouping & Basic needs Traditional family life & Traditional family life & Traditional family life \\ \hline status & Social/ Outgoing & Fulltime, part time parent & Retired, parent \\ \hline Behavior: & & & \\ \hline Loyalty & Medium & Strong & Strong \\ \hline Purchase occasion & Regular occasion & Regular occasion & Regular occasion \\ \hline \end{tabular} \begin{tabular}{|c|l|l|l|} \hline \multicolumn{5}{|c|}{ Segmentation table } \\ \hline Categories \& Variables & Segment 1 & Segment 2 & Segment 3 \\ \hline & College student & Families & Retired/Superannuate d \\ \hline Geographic: & & & \\ \hline Density & Suburban & Suburban & Urban \\ \hline City size & 10000+ & 10000+ & 10000+ \\ \hline Demographic: & & & \\ \hline Age & 1929 & 3059 & 6080+ \\ \hline gender & Male \& female & Male \& female & Male \& female \\ & & & \\ \hline \end{tabular} \begin{tabular}{|c|l|l|l|} \hline Psychographic: & & & \\ \hline Val grouping & Basic needs Traditional family life & Traditional family life & Traditional family life \\ \hline status & Social/ Outgoing & Fulltime, part time parent & Retired, parent \\ \hline Behavior: & & & \\ \hline Loyalty & Medium & Strong & Strong \\ \hline Purchase occasion & Regular occasion & Regular occasion & Regular occasion \\ \hline \end{tabular}