Question: Question: Marketing Plan Phase One (AirCanada) 1. Environmental Scan: Identify a minimum of two trends for each of the three factors. Explains the positive/negative impact

Question: Marketing Plan Phase One (AirCanada) 1. Environmental Scan: Identify a minimum of two trends for each of the three factors. Explains the positive/negative impact and why. Explains the implications for the brand plan. Supports with rationale and sources. 2. Competitive Analysis: Complete evaluation of three competitors against 4ps. Evaluates (USD) with rationale with sources 3. Brand SWOT: Includes a minimum of 12 factors that are well supported. Provides implication for brand plan 4. GC&E: Completely identify how the brand has supported sustainability/environmentalism and supported social responsibility and include support documentation

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