Question: Question Maximum 1 page* a) What is the term that best describes the pricing that Ralph Lauren had adopted for its portfolio of brands? Explain

Question Maximum 1 page*

a) What is the term that best describes the pricing that Ralph Lauren had adopted for its portfolio of brands? Explain your answer. (15 marks)

b) Ralph Lauren is designing a marketing plan to make prospective consumers aware of and knowledgeable about its brand and correct positioning. To do this, it needs to effectively reach its target customers to influence them. Where do customers get their information from? (20 marks)

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