Question: Question No . 6 . Mark / s: 3 . 0 0 | Negathe Mark / s: 1 . 0 0 A large MNC is
Question No
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A large MNC is considering entering the commodity segment of pulses in India. Presently there are very few packaged players in the industry with little opportunity to differentiale. Peopie mostly buy loose pulses in the market at the best rate. As a strategist with a degree from IlM Raipur you are entrusted with finding opportunities to launch with possible differentiation. What will be your likely suggestion to the team?
There is NO need to differentiate. One should not disturb existing market structure.
Firm can iook to differentiate on sourcing and packaging to create unique value in market
There is NO need to enter the market and they should hall their plans
None of the suggestions are valid
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