^{question nr 10 true or false}

Broad and narrow target markets is an oversimplication on Porter part. O True 0 False A strong brand that is top of mind can be a sustainable competitive advantage. 0 True O False Fast home delivery creates a sustainable competitive advantage 0 True 0 False TV, radio and print ads are great marketing communications options for a bootstrapped startup! 0 True 0 False Low cost is the same as low price. 0 True O False Cost leadership is easy to maintain O True O False It's easy to say what constitutes quality O True O False More customers is always better. O True O False All buying decisions are ultimately made based on feelings. O True O False Product cannibalisation can be a good thing. O True O FalseYou have to delight every customer out there. O True O False First mover advantage does not guarantee success. O True O False If you sell products made by others you cannot use value-based pricing O True O False The higher the price of the product the higher the quality. O True O False You can easily build a long term business on just one product. O True O FalseThere are always clear cost leaders in any industry. 0 True 0 False A percentage budget is always the best way for overall marketing budgeting. 0 True 0 False When your product is in the introductory stage of the product life cycle you should maximise market share. 0 True 0 False