Question One $(10$Marks$)$

$$Packaging design and innovation forms the cutting edge of modern product marketing and $2023$ has seen a host of new

packaging trends emerge that are revolutionising product packaging.$$ Make reference to the case study and discuss

possible ways to evaluate and select a supplier for quality material to manufacture trending packaging.

Question Two $(20$Marks$)$

The processes of supply base rationalization and optimization results in improvements to the supply base of the

organization. As a purchasing manager, analyse the benefits of having a rationalised supply base with reference to the case

study and identify any company with trendy packaging.