Question: Question One (10 Marks) Consider the facts presented in the article. What are the key marketing management implications presented? Question Two (20 Marks) Is the
Question One (10 Marks) Consider the facts presented in the article. What are the key marketing management implications presented? Question Two (20 Marks) Is the customer at the center of your organization? Are you looking at all the moments that you have for a client and creating an experience that's world class? Are you using strategic moves that are reflective of creating that? Are you linking it to meaning? So, those are the "M"s in my mind: it's mindset, it's moments, it's moves, and it's meaning. It's no longer the small 'm' of message, it's those things, and if you pull those four things together, I think you'll be a world-class marketer. The statement above from the Global Chief Marketing Officer portrays the importance of the customer to Deloitte. What are the other customer considerations that Deloittes needs to understand in order to ensure that their marketing efforts will be well received.
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