Question: QUESTION ONE 1.1 Examine how Tableau as a software tool have benefited the Coca-Cola company. Provide and discuss 5 benefits identified in the case study.

QUESTION ONE 1.1 Examine how Tableau as a

QUESTION ONE 1.1 Examine how Tableau as a software tool have benefited the Coca-Cola company. Provide and discuss 5 benefits identified in the case study. 1.2 Discuss visual analytics and explain the benefits by referring to the SAS Institute's visual analytics software as an example. 2.1 Discuss how data collection and Al technologies have benefitted Coca-Cola's business growth and strategic decision making. Examine and explain all Al abilities that can further benefit the company. 2.2 Introduce statistical modelling to Coca-Cola and advise them on the techniques they can apply to assist with their decision-making process. 2.3 What are some of the challenges that Coca-Cola's executives could be faced with when implementing Big Data analytics? Discuss. 2.4 Advise the Chief Data Officer of Coca Cola on some of the data mining mistakes that are often experienced by organisations and data professionals that he should try to avoid. QUESTION THREE [35] "Coca Cola has over 100 million followers on Facebook and 35 million on Twitter." 3.1 Discuss social media analytics and how it can benefit Coca-Cola. 3.2 Discuss how the Internet has shaped the way business is conducted today. Elaborate on the challenges that the Web poses to the business environment and web mining

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