QUESTION ONE

$[20]$

Using the TechHaven case study as a reference, analyse how the $5$P$\text{'}$s of strategy $($Plan$,$ Ploy, Pattern, Position, and Perspective$)$ have been applied to revitalize a brick$-$and$-$mortar electronics retailer. In your response, demonstrate how each of these $5$P$\text{'}$s contributed to TechHaven's success in adapting to changing consumer preferences and market dynamics.

QUESTION TWO

$[15]$

Critically discuss how TechHaven's marketing strategies align with and span across corporatelevel strategy, business$-$level strategy, and marketing strategy.

QUESTION THREE

$[15]$

Analyse how TechHaven's approach aligns with the marketing concept and market orientation.

QUESTION FOUR

$[20]$

Discuss how TechHaven's approach aligns with the five steps in the strategic retail marketing process. How have these steps contributed to TechHaven's successful revitalization in the competitive electronics retail market?

End of assignment questions