QUESTION ONE $[25]$

We expect to see the world of digital marketing expand and grow to new heights, as this channel

continues to cement itself as critical to the success of any brand or business.$$ It is obvious from the

article that retailers need to develop a strong online presence to ensure that they remain sustainable.

Explain what Paid, Owned, and Earned Media is and how a retailer can use these mediums to

compete in the digital marketing space.