Question: QUESTION ONE [25] Read the following extract and answer the question that follows: In the mid-2000s, Boeings shiny new game-changing commercial airliner, the 787, was

QUESTION ONE [25] Read the following extract and answer the question that follows: In the mid-2000s, Boeings shiny new game-changing commercial airliner, the 787, was sending waves of excitement throughout the transportation industry. But the planes werent getting finished quickly enough. Initially scheduled to enter service in May of 2008, disastrous SCM problems resulted in a delay of over three years. It finally went into service in October of 2011, as Air Transport World noted with exasperation. So what went wrong with Boeings supply chain management? To put it simply: Boeing badly wanted to do more than it could handle, and they failed to assess the risks properly as they charged ahead. They attempted to rapidly change the assembly process and the supply chain simultaneously and too quickly to disastrous results. Aerospace-Technology.com made these observations about the debacle: Changing the supply chain and the assembly process all at once is probably two steps too far too soon. Boeing probably underestimated the size of the risks involved, says Robin Jackson, chief executive at ADR International. In the same report, an analyst cautioned companies to be careful about how quickly they introduce innovations: If Boeing mismanaged anything, it is that they have tried to introduce an innovation in their supply systems at the same time they have innovated in product and assembly. In other words, their supply chain really wasnt ready yet. But they charged ahead anyway. Source: https://www.maxqtech.com/2020/07/31/3-true-stories-of-supply-chain-management-disasters-and-how-toavoid-them/

Question: It is important for leadership to emphasise the importance of a supply chain strategy since it impacts all supply chain tactics, management, and decision making. Operational strategy is described as follows in the APICS Operations Management Body of Knowledge (OMBOK) framework: "An organisation's operational strategy is consistent and capable of delivering products and services to the needs of customers and to achieve its overall goals. Identify the specific elements of Boeings supply chain strategy and provide solutions on how these could be applied.

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