Question: QUESTION ONE [ 3 0 ] 1 . 1 Explain the concept of User Experience ( UX ) in digital marketing. Discuss the key components

QUESTION ONE

[30] 1.1

Explain the concept of User Experience

(

)

in digital marketing. Discuss the key components that contribute to a positive UX and their impact on consumer behaviour. Use relevant examples to support your discussion.

(10)

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