Question: QUESTION ONE [ 4 0 ] How will the 4 th Industrial Revolution affect business? Imagine a future where new cars are designed not by

QUESTION ONE [40]
How will the 4th Industrial Revolution affect business?
Imagine a future where new cars are designed not by people, but by computers analysing
hundreds of sensors on an old car as it drives around and then the new version is 3D printed
ready to be delivered to the showroom.
Well, that future is already here according to Mark Skilton, Professor of Practice Information
Systems and Management, and Felix Hovsepian, an AI adviser, who has been researching
the technology since 1984.
The fourth industrial revolution represents the convergence of artificial intelligence (AI),
machine learning, virtual and augmented reality, 3D printing and the internet of things into still
unimagined new products, services and even industries and the designing of cars is a prime
example of this new reality.
A motor racing manufacturer sent their racing car around the track covered in sensors, says
Professor Hovsepian, who has worked as a Chief technology Officer after a PhD in AI.They
called it the digital nervous system and they drove it around, collected all the data, fed it into
a package called Dreamcatcher by AutoCAD, which is a generative design package.
The computer then designed a new chassis for that racing car. But that new chassis could
not be manufactured using standard manufacturing techniques they would have to 3D print
it.
Even more interesting was when a similar type of procedure was used for designing a drone,
and it looked like the skeleton of the flying fox bat. So as these generative design techniques
produce results, they're beginning to look a lot more like what you see in nature than they do
from what man has designed.
The impact of these technologies is set to revolutionise our lives. The UK Government
estimates AI alone could add 630 billion to the countrys economy by 2035 and has put
together a series of proposals to make the UK the worlds centre for developing AI businesses.
And this is what managers and executives need to understand, says Professor Skilton, it is no
longer business as usual, change is happening to every sector.
Professor Skilton, who has also authored Building The Digital Enterprise and Building Digital
Ecosystem Architectures, says: We're entering a new era of what I call post-Moore's Law.
Computer processing power has reached its limits, silicon chips are the size of atoms now,
they cant get any smaller.
So now it is how we can combine all these technologies with this massive computing power.
I'm wearing a Fitbit, but soon we will have cars connected to cell phones - computing is going
to be everywhere around us. We can already talk to it, with virtual assistants, and that is going
to explode across every domain and office.
What is the fourth industrial revolution?
We have seen computers become quicker and more powerful, but the fourth industrial
revolution is where software, computers, materials and objects can think for themselves.
AI will allow us to do the seemingly impossible, scan a whole library in minutes, search for
cancer cells in seconds, process masses of data in the blink of an eye, things beyond the
capacity of humans superhuman.
The fear is that millions of jobs will disappear as a result, but Professor Hovsepian argues it
should instead transform professions and make us so much more productive
The real difference in my mind is AI enables us to do things we've not been able to do before
rather than simply automating and making things efficient, he says.
Adidas is able to 3D scan your feet and look at the mechanics of your feet as you run - they
can now design a shoe uniquely for you. Soon it could be for all of us, you just pick the style.
That's high-end couture at the moment, but AI could make that a mass market.
The effect is then exponential, says Professor Skilton, who has consulted for PA Consulting
Group and Capgemini and is Global Head of Digital Strategy at utilities firm Enzen.
To give you an example, for professors 10 to 20 per cent of their job can be replaced as it
involves routine tasks, but also a further 20-40 per cent involving knowledge communication
and some research involving investigating and theorising could also be automated.
"You only have to look at the innovating going on in scientific analysis using neural networks
that exploit text recognition, image processing and semantic understanding to see this is
rapidly advancing.
How will automation affect society?
"So its not just a digital transformation, it's an intelligence transformation. You could research
and analyse and publish more per day, per minute, because AI would augment the way you
go out and find information. It would tell you what's going on and collate the data, suggest new
things to do with it.
The pair argue companies and governments need to plan for this revolution now, because it
will change the way we work, learn and live in the next decade or two. For example a recents

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