Question: QUESTION ONE (A) Discuss the various macro environmental factors, which can have an impact on business? 10 Marks (B) What is environmental scanning? Why is

QUESTION ONE

(A) Discuss the various macro environmental factors, which can have an impact on business? 10 Marks

(B) What is environmental scanning? Why is environmental scanning important for running a business. Illustrate with the help of an example? 10 Marks

Kindly provide necessary citation and references

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