.Question one

A well-defined brand strategy is significant for firms with expansion goals. Also, a strong brand could be a powerful tool for a competitive edge to large or small companies.

• With this in mind, list four benefits of a strong brand to business organizations.
• We live in an ever-increasing globalized society. Reflect on the challenge of global branding.
• What are the benefits of globalizing a brand?
• What are the unique challenges to this type of branding and in your opinion, which areas of the world pose the bigger challenges and why?

Question two : as we live in united Arabs of emirates :

Pick a local brand from united Arabs of emirates (from your city, region, or country) that has been very successful competing against bigger global brands in its product category

• Explore and determine if the local brand you picked has a well-defined and executed brand strategy?
• What are the elements of the local brand strategy that enabled it to achieve this success?

appreciate answering each question separately and cite any information used and include the references and please avoid plagarism