Question: QUESTION ONE a) What is e-business? How does it differ from e-commerce? Where does it intersect with e- commerce? (5 MARKS) b) How does information

QUESTION ONE a) What is e-business? How does it

QUESTION ONE a) What is e-business? How does it differ from e-commerce? Where does it intersect with e- commerce? (5 MARKS) b) How does information asymmetry help Startup and Established Companies in competition? (5 MARKS) c) What is the difference between a market opportunity and a marketspace? (5 MARKS) QUESTION TWO a. Explain TWO ways of tracking the response rate of an email campaign. (4 Marks) b. Explain in THREE points, how interactive television can add value to customers? (6 Marks) c. Why is targeting a market niche generally smarter for a community provider than targeting a large market segment

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