Question: Question One. a) Why do you think companies embark on consumer behavior research before establishing their business? b) Identify what you think is the most

Question One.

a) Why do you think companies embark on consumer behavior research before establishing their business?

b) Identify what you think is the most difficult issue facing the Ghana premier league in terms of their branding issues?

c) Why is branding a topical issue on our world of business today?

d) Clearly demonstrate how a sales manager can empower his salesforce ahead of a turbulent market season.

e) Which branding strategy would you adopt for an emerging firm in the telecommunication industry?

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