Question: Question one. Define integrated marketing communications. Question two. List the four variables of the promotion mix. Question three. Describe how word of mouth affects promotion.

Question one. Define integrated marketing communications.

Question two. List the four variables of the promotion mix.

Question three. Describe how word of mouth affects promotion.

Question four. Why are loyal customers so important, what do they bring? How do you retain them?

Question five. Explain the difference between marketing and advertising.

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