Question one:

It is known that carrying out 'competitors' analysis is the prime component of the 'situation analysis' hence unavoidable in the formulation of the SWOT. In this light

$($a$)$ Describe how you would carry out competitor diagnosis.

$($b$)$ Identify and distinguish the four levels of competition

Question two:

Supported by examples where necessary use the marketing management Philosophies to trace the development marketing as a discipline

Question three:

Using the components of the marketing information system $($MIS$)$ discuss the relevance of each component in the marketing decision making. $..$ L linternat acca Question four:

Market resecurci

Lith systeri It has often been proposed that the best way to segment the market is to use the 'needs based market segmentation' approach. In this light explain how you would go about undertaking the market segmentation.

Need based segment

Segment telentification

Segment attractiveness

Segment profitabulity

Segment position incj

Segment caciel teat

Me Murles mix segmert

$$