QUESTION ONE

Planning is the first primary management task conducted by managers. Using examples related to

the case study, discuss the steps in the planning process.

QUESTION TWO

$2\mathrm{.}1.$ Marketing refers to the process of communicating, creating, and delivering the

organisational function to their valuable clients. Discuss how a company such as

Yuppiechef can make use of promotion or marketing communication. Use examples

related to Yuppiechef to motivate your answer.

Include the following in your discussion:

Advertising

Personal Selling

Sales Promotion

Publicity

Direct Marketing