Question: QUESTION ONE Suggest the new concept statement for Nike Free and discuss about the decisions related to the format options, commercialised versus non-commercialised statements, competitive

QUESTION ONE Suggest the new concept statement for Nike Free and discuss about the decisions related to the format options, commercialised versus non-commercialised statements, competitive information, and price in the statement if you have to test the concept. (25 marks) QUESTION TWO Comment on the R&D effort of Nike based on what you see in this case. What strategic role did design play in the new product process for Nike Free? Discuss. (25 marks)

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