QUESTION ONE

Suppose you have a CASSAVA FARMING AND PROCESSING business idea in mind that you want to undertake. You are required to write a business plan that will enable you execute your business idea.

NOTE: Follow the template provided below to develop your business plan.

Table of Content

Executive Summary

Financial Summary

Capital Requirements

1. Business Description

1.1 Mission Statement

1.2 Values and Vision

1.3 Industry Overview

1.4 Company Description

1.5 History and Current Status

1.6 Goals and Objectives

1.7 Critical Success Factors

1.8 Company Ownership

2. Products / Services

2.1 Product / Service Description

2.2 Unique Features or Proprietary Aspects

2.3 Research and Development

2.4 Production

2.5 New and Follow-on Products & Services

3. The Market

3.1 Industry Analysis

3.2 Market Analysis

3.3 Competitor Analysis

4. Marketing & Sales

4.1 Introduction

4.2 Market Segmentation Strategy

4.3 Targeting Strategy

4.4 Positioning Strategy

4.5 Product/Service Strategy

4.6 Pricing Strategy

4.7 Distribution Channels

4.8 Promotion and Advertising Strategy

4.9 Sales Strategy

4.10 Sales Forecasts

5. Development

5.1 Development Strategy

5.2 Development Timeline

5.3 Development Expenses

6. Management

6.1 Company Organization

6.2 Management Team

6.3 Management Structure and Style

6.4 Ownership

6.5 Professional and Advisory Support

6.6 Board of [Advisors OR Directors]

7. Operations

7.1 Operations Strategy

7.2 Scope of Operations

7.3 Ongoing Operations

7.4 Location

7.5 Personnel

7.6 Production

7.7 Operations Expenses

7.8 Legal Environment

7.9 Inventory

7.10 Suppliers

7.11 Credit Policies

Financials

8.1 Start-up Funds

8.2 Income Statement

8.3 Balance Sheet

8.4 Cash Flow

8.5 Break-Even Analysis

8.6 Financial History and Analysis

9. Offering / Funding Request

9.1 Offer

9.2 Capital Requirements

9.3 Risk/Opportunity

9.4 Valuation of Business

9.5 Exit Strategy

10. Implementation

10.1 Year 1

10.2 Subsequent years

10.3 Contingency plan

11. Refining the Plan

11.1 For Raising Capital

11.2 Refine According to Type of Business

Attachments the following document of your business

1 Production schedule

3 Packaging cost

3 Labour

4 Production cost

5 Sales projections

6 Market & Logistics

7 Administrative overheads

8 Investment Schedule

9 Depreciation schedule

10Statement of financial position projections

11 Income statement projections

12 Cash flow statement projections

13 Proposed loan repayment schedule

14Working Capital analysis

15 Stock

30 Marks

End of Paper