QUESTION PREPARE AN INTERIM REPORT FOR A NEW PRODUCT DEVELOPMENT IN D2C SEGMENT EG - TAKE BRANDS LIKE BEKAWOF , FOOTHEADS (ANY BRAND - NEW BUSINESS IDEA )

AIM - TO INCREASE BRAND AWARENESS IN D2C SEGMENT FOR THAT PRODUCT )

GUIDELINES

INTERIM REPORT TEMPLATE

(Note - Read the entire QUESTION THROUGHLY before attempting the question . it's an report submission for a new product development in d2c segment business . take any new business idea like Bekawof ( an online apparel brand ) FOOTHEADS (an online footwear brand) or byjus like business or anything . This is the new project ( new product development report ) .follow the guidelines & template .

The Interim report must describe the data and be aligned to the business problem the Capstone Project addresses. It should also include the rationale of the project (why is the problem important and what value will it add to the company). The submission should be of 8 to 10 (excluding front page and appendix) pages containing a simple and straightforward depiction of the objective of the project, description of data(wherever applicable), comprehensive analysis, consumer behavior patterns, comprehensive audit. Below are the guidelines for the Interim Report: Review Parameters Poin 1) Introduction of the business problem and 3 definition a) Defining the problem statement b) Need of the study/project c) Understanding business/social opportunity 2)Comprehensive analysis of the state of the product category and the business environment using appropriate frameworks. (e.g., Porter's 5 forces, PESTLE). This analysis 6 should rely on extensive secondary research and be supported by data sources where applicable 3)Insights on evolving consumer behavior patterns and product category usage trends. These insights should also be derived from secondary data sources(e.g., industry sector outlook reports) 4) Comprehensive audit of the brand's value proposition (e.g., using SWOT analysis) & brand strength. 5) Adherence to Interim Report Guidelines a) Restricting the report to 10 pages b) Grammatical error ( punctuation, spellings) Total 120 14 14 Nhat is expected in a good report? 1. The question should be attempted in sequential order of the rubric. Do not skip a rubric and then attempt it later in the If you are performing some additional step, which is not mentioned in the rubric, please do mention that properly. 2. For any question, there will be a logical step-by-step approach that you will follow to solve any question. In this report, you are expected to explain the steps as well as the logic behind those steps 3. You should support your answers with visuals like Tables, graphs (bar graph, histogram, boxplot, etc.). 4. Interpretation of your results in plain English is very crucial. You need to explain the results that you have achieved in your project so that someone in a leadership position without a marketing background can understand your work. Introduction Problem Statement, Scope and Objective Data Source and Description(wherever applicable) > Data Preprocessing(wherever applicable) Industry Analysis > Brand Value Preposition Progress on digital marketing strategy Actionable insights and recommendations to the stakeholder > References and Bibliography

Appendix