Question: QUESTION PROGRESS Case Analysis Case Analysis 1 . An important component of Hutch's site selection Read the case below and answer the questions that follow
QUESTION PROGRESS Case Analysis Case Analysis An important component of Hutch's site selection Read the case below and answer the questions that follow strategy is that a store must be located within miles of one of Hutch's The Hutch store chain was founded in by John Henry Hutchison, a musician and extrermely successful insurance salesman. Hutchison established the headquarters in Richmond, Virginia. Hutch Fashions is considered one of the leading popularly priced women's fashion apparel chains in the Southeast. The stores carry trendy apparel selections in juniors misses', and women's sizes, all at popular prices. The chain offers a complementary array of accessories in addition to its main features of dresses, coats, and sportswear select distribution centers executive offices manufacturing office sales center retail center a high Hutch's target market is women between the ages of years old who are in the lowermiddle to middleincome range. Hutch positions its merchandise and price levels between the mass merchandisers and the department stores. Hutch currently operates popularly priced women's clothing stores throughout the Southeast and Midwest. All Hutch stores are located within miles of a distribution center. Stores are located close to a distribution center so that trucks can deliver to every location in two days. Within this geographic area, Hutch stores are located in communities with a population range of to and a trade area of to Hutch stores are primarily located in strip malls or strip centersgenerally ones anchored by either a regional or a national discount store Abell used data from Claritas to determine the annual perperson spending potential for each trade area Which location had the highest annual perperson spending potential? select Abell used the PRIZM data from Claritas to determine characteristics of the populations of Dalton and Hinesville Dale Abell, the vice president of new business development for prev glossary
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