Question: QUESTION Q1. What do you think about consumer rationality? Do you think consumers are rational? What kind of challenges does this rationality idea bring for

QUESTION

Q1. What do you think about consumer rationality? Do you think consumers are rational? What kind of challenges does this rationality idea bring for the managers? Please explain your answer by comparing Turkish Airlines customer and Apple customer (The length of the answer must be minimum 100 words)

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