Question related to Chick-fil-A Company 
1. Why is it important to study a company like Chick-fil-A?
2. What does Chick-fil-A require of its store operators? What does it look for in an employee? How does Chick-fil-A treat its employees? Do you think Chick-fil-A is a good place to work?
3. What is the value proposition from the customer's viewpoint? How did Chick-fil-A market and advertise?
4. What similarities can you identify between Chick-fil-A and its competitors? What are the factors that make Chick-fil-A unique? Which of the factors identified in your response to the previous two questions (similarities and differences) have been key drivers behind Chick-fil-A's growth, and which factors may have hindered its growth and limited its success? By what measures do you define success?
5. Do you think Chick-fil-A's strategy is sustainable?
6. What was the lesson regarding the COO/owner/founder speaking publicly about his personal beliefs? Note Chick-fil-A's mission statement: "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil- 
A," and to be "America's best quick-serve restaurant." Has the company brand been damaged by these stances or helped? What are the implications for a company the size of Chick-fil-A when it is associated with certain cultural and social values?

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1 Studying companies like ChickfilA is important for several reasons Firstly it offers insights into successful business models including operational strategies customer service approaches and employe... View the full answer