Question: The objective is to develop a strategic management plan for a made up company called DMD Couriers Service. In developing a strategic management plan for the said company the requirements are as follows for step 6 & step 7.

Required:

1) Step 6 - Create various Goals and Objectives for DMD Couriers Service. Goals - Broad long range attributes to be accomplished,state BHAG's and explain also what makes a BHAG effective for a Courier Service. Objectives - More detailed specific targets of performance that are: specific, measurable, assignable, realistic (yet challenging), timely, written down.

2) Step 7 - Formulate Strategies for DMD Couriers Service. Strategy - give an example of a road map of the action an entrepreneur could draw up to to achieve DMD Couriers Service mission, goals and objectives. (i.e) A Game plan for gaining a competitive advantage.

Outline Three basic strategies: Cost Leadership, Differentiation and Focus used as an example for DMD Couriers Service. use them in the context of a Courier Service Company and give examples and elaboration.

Kindly, complete both steps.