Question: Question Think about the next big event Qatar is going to host in 2022, the FIFA World Cup. Pretend to be the Supreme Commitee, how

Question Think about the next big event Qatar is

Question Think about the next big event Qatar is going to host in 2022, the FIFA World Cup. Pretend to be the Supreme Commitee, how do you expect the communication strategy to be according to the 3W+H dimensions? Please remember to justify all your decisions and if need also to support them with some official sources WHO Who are you talking to? Target WHY Why are you talking? Goal(s) WHAT What do you want to say? Event positioning How How do you want to say it? Message, Media, Timing

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