Question: QUESTION THREE [ 2 5 ] 3 . 1 . Discuss the significance of leveraging marketing intermediaries, such as distributors and retailers, as sources of

QUESTION THREE

[25]

3.1 .

Discuss the significance of leveraging marketing intermediaries, such as distributors and retailers, as sources of marketing intelligence

(15

marks

)

3.2 .

Explain the concept of networking internally and externally as a method for gathering marketing intelligence. Provide examples of specific activities that companies can engage in to enhance their understanding of the market environment.

(10

marks

)

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