QUESTION THREE $[25]$

Brands Unlimited is looking to conduct market research to enhance its marketing strategies. Develop

a detailed plan encompassing the six steps of the marketing research process, adapting them to the

context of Brands Unlimited. Provide a comprehensive answer outlining how Brands Unlimited can

effectively implement each step in the marketing research process.

QUESTION FOUR $[30]$

There are many ways to introduce a new product in the market, and there's no single way that works

for every business. When developing a new product, the organisation needs to go through a number

of stages. As the marketing consultant at Brands Unlimited, you are required to introduce a new

product. Explain how you would go about managing the development process. Include each step in

your discussion.