QUESTION THREE $[25]$ Lifebuoy is a brand of soap which began in England in $1895.$ It was launched as part of William Hesketh Lever$$s goal to promote hygiene in the home and halt cholera in late Victorian England. Lifebuoy has journeyed from humble beginnings of being a chunky red bar of soap to an evolved range of general and specialized products across formats, offering solutions in the health and hygiene space. Considering the above, discuss how Unilever management built Lifebuoy$$s brand equity and the brand management strategies that lead to the survival of Lifebuoy on the market for so many years.