Question: QUESTION THREE [ 2 5 ] Product concepts are developed from a variety of sources, both external and internal to the firm. Concepts that survive

QUESTION THREE [25]
Product concepts are developed from a variety of sources, both external and internal to the firm. Concepts that survive the product idea stage progress through various stages, with nearly constant review, feedback and evaluation in a highly participative environment to minimize failure. Explain how you would use the Product Development Stages to introduce a new cell phone to the market.
Mark Allocation
Theory =10
Application =15

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