Question: QUESTION THREE [ 2 5 ] The rebranding was also designed to build trust in the brand s offering and capabilities. Critically discuss the evolving

QUESTION THREE [25]The rebranding was also designed to build trust in the brands offering and capabilities. Critically discuss the evolving nature of trust-building in the service industry, particularly in establishments like Tsogo Sun. Elaborate on how advancements in technology and changing consumer behaviours have influenced trust, service consumption, and customer relationships in the context of the hospitality sector.

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