Question: QUESTION THREE [25] Attractive ideas must be refined into testable product concepts. A product idea is a possible product the company might offer to the

QUESTION THREE [25]

Attractive ideas must be refined into testable product concepts. A product idea is a possible

product the company might offer to the market. A product concept is an elaborated version of the idea expressed in consumer terms.

With regards to the above information discuss how an organisation can manage the development process

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