QUESTION THREE

$3\mathrm{.}1.$ A marketing strategy is an organisation's battle plan to help it achieve a pre$-$defined

marketing objective or range of objectives. To accomplish the set objectives, marketers

of products employ four variables, namely product, price, promotion and place $($better

known as the $4$ Ps$).$ Discuss the place or distribution decision of the marketing mix.

Include in your discussion, the types of market coverage and use examples related to

Woolworths to illustrate your answer.

$3\mathrm{.}2.$ Most major companies and even some government organisations have a purchasing or

procurement department as part of everyday operations. These departments provide a

service that is the backbone of many manufacturing, retail, military and other industrial

organisations. Analyse four activities of the purchasing function, and use examples

related to Woolworths to substantiate your answer.