Question: QUESTION THREE (a) Discuss with examples at least any FIVE (5) reasons why it would be important for your chosen university to understand their digital

QUESTION THREE

(a) Discuss with examples at least any FIVE (5) reasons why it would be important for your chosen university to understand their digital customers? (10 marks)

(b) Identify and explain any FIVE (5) key challenges your chosen university is likely to face by adopting digital marketing and provide an outline solution to these problems. (5 marks)

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