QUESTION THREE Globalization has made societies more homogenous, but with customer tastes and preferences ever changing and people are increasingly demanding more individualized, tailored messages this has created a challenge for international brands. Saudi Aramco is a leading global manufacturer and supplier of products such as oil, gas and hydrocarbon related products operating in many countries in Asia, Europe and America. The management is considering entering the African continent. As the Director for Strategy for this company, you are required to advise management on how to undertake this internationalization process through the questions - the why, when and how of internationalization (20 marks)