Question: QUESTION THREE: List the competitive dynamics model for IKEA, and explain how IKEA faces a new or existing entry from a competitor to the market,

QUESTION THREE: List the competitive dynamics

QUESTION THREE: List the competitive dynamics model for IKEA, and explain how IKEA faces a new or existing entry from a competitor to the market, and how it decides on an offensive approach initiating strategic or tactical actions to improve its market position, or to employ defensive strategies to protect its market position? And critically discuss how the competitive dynamics model helps managers to decide to adopt an offensive or defensive route

Model of Competitive Dynamics New competitive action Threat analysis Motivation and capability to respond Likelihood of competitive reaction Types of competitive action

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