Question: Question Three You are working for a small Tema based manufacturer of components for the motor industry. Your sales manager has identified a potential new

Question Three You are working for a small Tema based manufacturer of components for the motor industry. Your sales manager has identified a potential new market in Ghana. The company cannot afford to carry out marketing research without establishing the nature of the demand for the product. Required You have been asked to produce a preliminary market report from secondary data. There is no syndicated study available. What are the advantages and disadvantages of this approach? (300 words) (9 marks) How can the disadvantages be overcome? (100 words) (6 marks)

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