QUESTION TWO

$[20]$

International business is different because of the differences between countries. There are

national differences in political, legal, economic and social factors, which influence the

benefits, costs and risks associated with doing business in different countries $($Hill$,2014).$

With reference to the above statements:

$2\mathrm{.}1$

Discuss the reasons why the task of managing an international business differs from that of

managing a purely domestic business.

$(10)$

$2\mathrm{.}2$

Discuss the social factors that may impact on an international business and explain how

potential negative effects arising from these factors can be minimised.

$(10)$